Corporate Identity & Stationery
Corporate identity and stationery design for JJ Fusters, a carpentry and cabinetmaking company based in Catalonia since 1988.
This company needed a new corporate identity, as the brand saw the need to evolve from a local business, to a consolidated brand with its own presence on the market.
Due to the old corporate identity and website, it was not clear which segment of the market this company was in. This bussiness needed a boost in all the brand presence, which was achieved with the new corporate identity and website, much more targeted to the final customer, including individuals, architects and interior designers, rather than just providers.
Starting from the concept “Life is wood”, we worked on an elegant identity that would represent the attitude that JJ Fusters puts on every project: passion, good making and rigourousness.
We opted for a logo that combines experience and tradition with modernity and innovation. This identity is completed with bark textures and a chromatic palette emerged from different kinds of wood that allow us recreate the carpentry work with a modern and minimalist style.
The identity has been reflected in the corporate stationery and in the concept, design and development of the new site, as well as the corporate vehicles and clothing.
Design: Eric Torralba
Copywriting and strategy: Agnès Mora
Art direction: Ariadna Ginjaume
Project carried out at Ondho.