Corporate responsive web design
JJ Fusters, a carpentry and cabinetmaking company based in Catalonia since 1988, needed a new concept for their website, as the old one was just a tool for providers and did not express what this company was really about: A premium and high quality furniture manufacturer.
In the last past years, the company saw the need to evolve from a local business, to a consolidated brand with its own presence on the market.
Due to the old corporate identity and website, it was not clear which segment of the market they were in. That is why they needed a boost in all their brand presence, which was achieved with the new corporate identity and website, much more targeted to the final customer, including individuals, architects and interior designers.
That is why we worked on an elegant website, where images took the center stage, and where the use of typography and color enhanced the presence and quality of the brand.
Responsive web design made in Adobe Illustrator. Developed in WordPress with Bootstrap.
Design: Eric Torralba
Copywriting and strategy: Agnès Mora
Art direction: Ariadna Ginjaume
Front-end development: Jorge Martínez
Photography: Eva Carasol
Project carried out at Ondho.